Blog Archive Monday Morning Essay Tip Use the Optional Essay to Demonstrate Responsibility

Blog Archive Monday Morning Essay Tip Use the Optional Essay to Demonstrate Responsibility Business school candidates who have an obvious weakness in their profileâ€"such as a low GPA or GMAT score or a prolonged gap in work experienceâ€"often worry that they are destined to attend a virtually unknown business school. Whenever such applicants ask MBA admissions officers how their weakness might affect their candidacy, they hear this straightforward and common refrain: “We look at applications holistically.” Although this may sound like a cliché, it is actually the truth; at mbaMission, we have seen dozens of candidates with sub-600 GMAT scores and GPAs under 3.0 find their respective ways into top-ten programs. The key to overcoming an academic weaknessâ€"or indeed any weaknessâ€"in your candidacy is to address it in the optional essay, not with excuses, but by taking responsibility: Example 1: “In my freshman year, I had the flu the day before my midterms and did quite badly on my first batch. As a result, my grades noticably dip in my first term. Then, in my second term, I was quite engaged in extracurricular activities with my fraternity, and again, my grades suffered. However, looking at just my grades in my major, from my second year forward, I would have a GPA of…” Some who read this sample paragraph may laugh at the absurdity of the excuses, while others may not even notice.  Although valid explanations for a candidate’s low grades certainly exist, a temporary bout of the flu and involvement in extracurricular activities are not among them. Example 2: “As a freshman at XYZ University, I was unable to appreciate the rather awesome educational opportunities before me, and my grades were, quite simply, lower than they should have been. However, by my second year, when I discovered my passion for English literature and chose this subject as my major, I pursued my studies with vigor and completely turned my academic performance around, earning a consistent stream of A grades in…” In this second example, any excuses are cast aside and replaced with a candid discussion of the candidate’s experience. As a result, the candidate establishes credibility, explains the change and infers that he/she will likewise perform well as an MBA student. Admissions committees, like corporate America, do not like excuses. Avoid making them. Share ThisTweet Monday Morning Essay Tips Tags: academic weakness application weakness optional essay Blog Archive Monday Morning Essay Tip Use the Optional Essay to Demonstrate Responsibility Business school candidates who have an obvious weakness in their profileâ€"such as a low GPA or GMAT score or a prolonged gap in work experienceâ€"often worry that they are destined to attend a virtually unknown MBA program. When such applicants ask admissions officers how their weakness might affect their candidacy, they often hear this straightforward and common refrain: “We look at applications holistically.” Although this may sound like a cliché, we here at mbaMission have seen dozens of candidates with sub-600 GMAT scores and GPAs under 3.0 find their respective ways into top-ten programs. The key to overcoming any kind of weakness in your candidacy is to address it in the optional essay, not with excuses, but by taking responsibility: Example 1: “In my freshman year, I had the flu the day before my midterms and did quite badly on my first batch. As a result, my grades noticeably dip in my first term. Then, in my second term, I was quite engaged in extracurricular activities with my fraternity, and again, my grades suffered. However, looking at just my grades in my major, from my second year forward, I would have a GPA of…” Some who read this sample paragraph may laugh at the absurdity of the excuses, while others may not even notice. Although valid explanations for a candidate’s low grades certainly exist, a temporary bout of the flu and involvement in extracurricular activities are not among them. Example 2: “As a freshman at XYZ University, I was unable to appreciate the rather awesome educational opportunities before me, and my grades were, quite simply, lower than they should have been. However, by my second year, when I discovered my passion for English literature and chose this subject as my major, I pursued my studies with vigor and completely turned my academic performance around, earning a consistent stream of A grades in…” In this second example, any excuses are cast aside and replaced with a candid discussion of the candidate’s experience. As a result, the applicant establishes credibility, explains the change, and infers that he/she will likewise perform well as an MBA student. Admissions committees, like employers, do not like excuses. Avoid making them. Share ThisTweet Monday Morning Essay Tips Blog Archive Monday Morning Essay Tip Use the Optional Essay to Demonstrate Responsibility Business school candidates who have an obvious weakness in their profileâ€"such as a low test score or a prolonged gap in work experienceâ€"often worry that they are destined to attend a virtually unknown MBA program. When such applicants ask admissions officers how their weakness might affect their candidacy, they often hear this straightforward and common refrain: “We look at applications holistically.” Although this may sound like a cliché, we at mbaMission have seen numerous  candidates with sub-600 GMAT scores and GPAs under 3.0 find their way into top-ten programs. The key to overcoming any kind of weakness in your candidacy is to address it in the optional essay, not with excuses, but by taking responsibility: Example 1: “In my freshman year, I had the flu the day before my midterms and did quite badly on my first batch. As a result, my grades noticeably dipped in my first term. Then, in my second term, I was very engaged in extracurricular activities with my fraternity, and again, my grades suffered. However, looking at just my grades in my major, from my second year forward, I would have a GPA of…” Some who read this sample paragraph may find the excuses absurd, while others may not even notice. Although valid explanations for a candidate’s low grades certainly exist, a temporary bout of the flu and involvement in extracurricular activities are not among them. Example 2: “As a freshman at XYZ University, I was unable to appreciate the rather awesome educational opportunities before me, and my grades were, quite simply, lower than they should have been. However, by my second year, when I discovered my passion for English literature and chose this subject as my major, I pursued my studies with vigor and completely turned my academic performance around, earning a consistent stream of A grades in…” In this second example, any excuses are cast aside and replaced with a candid discussion of the candidate’s experience. As a result, the applicant establishes credibility, explains the change, and infers that he/she will likewise perform well as an MBA student. Admissions committees, like employers, do not like excuses. Avoid making them. Share ThisTweet Monday Morning Essay Tips

Essay On Social Interaction - 1338 Words

In our society, we face various aspects and levels of social interaction. For the purposes of this paper, the focus will be on specifically, Gender and Language, Nonverbal communication, Status, and Humor. Social interaction is the way people talk and act with each other and various structures in society. It may include the interactions such as family or bureaucracies that are formed out of the need to create order within the interaction itself (Wikipedia, 2017). This paper will illustrate the importance of the mentioned factors as it relates to the function and interaction in our society. In terms of the combination of Gender and Language as a part of our society, this concept plays a vital role in the determination of effective†¦show more content†¦This is evident in abuse relationships and in male dominated working environment. Presently, males still consider the woman place is the home and should not take part in activities considered to be for the male gender. For example, this can be the view in terms of leadership positions and in politics. Despite this ideology, present day society is observing a shift as more women are becoming active in the roles stated. If this trend continues, society perception towards women will eventually observe a drastic shift which is absolutely needed. â€Å"Nonverbal communication (NVC) is defined as the conveyance of emotions, feelings, and messages through actions and expressions rather than words† (Hans Hans, 2015). NVC is a relatively new field of interest, especially for social psychologists and even intelligence specialists. The depth and breadth of this field arises from the simple fact that as humans, we don’t always communicate through words. Analyzing non-verbal communication, it is evident that we are able to communicate through various ways. These ways include but are not limited to: kinesics, head movement/posture and haptics. The word kinesics comes from the root word kinesis, which means â€Å"movement,† and refers to the study of hand, arm, body, and face movement (Hans Hans, 2015). There are many ways in which we use these body parts to communicate. The most common way ofShow MoreRelatedEssay On Social Interaction895 Words   |  4 PagesSocial interaction is something that is seen in everyone’s lives. Though it is not thought of when thinking of children, but they need it for their social development. Studies contained in this literature review explore the different ways that social interaction is and has been seen through out the years. Future studies can be performed with the used of these studies. Such as the observations that will be performed as an assignment for the future. Social interactions of preschoolers with their teachersRead MoreEssay On Social Interaction1903 Words   |  8 PagesIntroduction Social interaction with others shapes our lives and teaches us to be who we are. We learn how to talk through one-sided conversations between us and our mom and dad. We learn right from wrong by making mistakes or acting out and being reprimanded if those actions don’t represent the norms of our society. We learn through talking with others how to voice our own wants, needs, thoughts, and opinions. Our ability to interact with others can be a core strength for some people, but thisRead MoreSocial Interactions in Society Essay1246 Words   |  5 PagesSocial Interactions in Society I will be investigating social interaction amongst different members of society and then applying the thoughts of the â€Å"three grandfathers of sociology† to their behaviour. I chose to do my sociological study in a pub, called the Monks Retreat, which is situated in Reading city centre and is one of the JP Weatherspoons franchises. I started my study at 3pm on Tuesday 22nd November 2005. I decided upon a pub, because it is an environmentRead MoreSambia Social Interaction Essay1216 Words   |  5 Pages The social gathering starts after midnight in one of the several exclusively male bachelor homes in this community. These homes called â€Å"frats† are where groups of young men between the ages of 17 to 22 live. Similarly, there are also female only residences in the community but since only males are allowed to host these particular events, I will describe the interactions between genders in this particular setting. The loud music in this gathering makes it difficult to have conversations asRead MoreGrand Innovations in Social Interactions Essay1103 Words   |  5 Pageshas made it possible to communicate with people throughout the world with little effort. The internet led to social networks, which is one of the largest means of connecting and interacting with others. Cell phones have made it possible to communicate with people wherever we may be. Social interactions between individuals have been made easier because of the creation of the internet, social networks, and cellphones. In the last few years the internet has become an essential part of the way we interactRead More Clothing Impact on Social Interactions Essay1243 Words   |  5 PagesClothing Have an Impact on Social Interactions: An Observational Study in the Classroom nbsp;nbsp;nbsp;nbsp;nbsp;There are many reasons why we choose to wear a particular article or style of clothing. Many of us consider our choice in clothing as an extension of our identity. While many others pick items from their wardrobe that reflect their current mood. There are also many times when we choose to dress a certain way in anticipation of being in a particular social setting. Even people who don’tRead More Social Interaction Influence Cognitive Development Essay2298 Words   |  10 PagesSocial interaction plays an important role in people’s life starting from the early childhood as infants interact with their caregivers and build the emotional attachment that is the base for future relationships. By social interaction with others children learn how to communicate, play and behave in particular situation. Berk (2009) proposed the overview of the literature that concentrates upon the early attachment and its importance. Knowing the influence of social inter action on child developmentRead MoreHow Social Networking Changed Social Interactions Essay1762 Words   |  8 Pages1970’s. With the rise of computer technology and finding faster ways for people to communicate, social media and networking were born. Social media is a way for people to interact with each other, share photos online and exchange thoughts or ideas about something. The increased utilization of social networks, such as Facebook, has altered the means in which people attain and practice communication, and the social skills that are necessary to function in their daily lives. This form of communication hasRead MoreDoes Television Affect Social Interaction? Essay1043 Words   |  5 PagesTelevision has been around since the early 1950’s but behaviorists have just recently begun to start studying the effects these machines may have on children, social interaction and families. Research has begun to show negative consequences of television on children’ s development and socialization proving that it does reduce and affect social interaction. Television, the dancing pixels behind a glass screen that have entranced many a youth since its mainstream release in the 1950’s, has evolved into anRead MoreMen, Women, and Social Interaction Essay examples1569 Words   |  7 Pages but mens minds want the direct results. So, the differences between them reflect directly on their communication styles and paint various pictures. In addition, they play role in their social interaction. They affect in their body language, ways of thinking, talking and communicating. Since social interaction is linked to our live is very important to know more about it by understand our self and the other gender. For that reason, there are many researches conducted around the world about this

Analysis Of Am I Blue - 882 Words

Should two stories which feature animal rights and racial statuses have an impact towards their society? Many similarities and differences bring these two stories together. Any little thing may have an impact towards one’s life, culture, etc.Alice Walker’s story; â€Å"Am I Blue† takes place in a farm in the United States. Alice was an African American woman who becomes friends with a horse, but had to face seeing him go from being happy and full of freedom to lonely and beast looking. George Orwell’s story, â€Å"Shooting an Elephant† takes place in Burma, a small place near India. George was a British man, who worked as a police officer and was seen as the only one able to shoot an elephant that was full of anger. In Am I Blue by Alice Walker and Shooting an Elephant by George Orwell; these are common issues the authors have to deal with. Being called a beast when an unwanted situation occurred was full of emotions. Having to refer back to slavery or experiencing racism and being considered a hero by completing an obligated act wasn’t easy. Both essays face a racial status and animal rights, but they’re different because in Orwell’s story he is seen as a hero for the actions he performs. Blue is the horse of freedom who then turns into a beast in Am I Blue, whereas, the Elephant is a beast from the beginning while destroying a small village in Shooting an Elephant. The actions they take are to be blamed by the humans that surround them. In Am I Blue, Alice Walker states, â€Å"BlueShow MoreRelatedA Formal Analysis of Rene Magrittes Painting, The Human Condition785 Words   |  3 PagesI. Formal Analysis The Human Condition was painted by Rene Magritte in 1935. The medium used is that of oil on canvas. The size of the painting is one meter by eighty-one centimeters. When I look at The Human Condition I feel as if I am actually standing there in the room. 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During the 1999 season I completed my Engine Boss Taskbook, which enabled me to lead a crew of three at wildland incidents. Taking leadership role came very natural to me and I enjoy the challenges associated withRead MoreMicro Analysis of1397 Words   |  6 PagesMicro analysis: †¢ Film: Blade †¢ Year: 1998 †¢ Director: Stephen Norrington In this micro analysis I will be analysing the film Blade which was produced in 1998 and directed by Stephen Norrington. The micro elements I am going to focus on are Mise-en-scene and cinematography. I will be analysing everything in the scene including props, costumes, facial expressions, gestures, setting, codes-framing to determine how it creates meaning. In cinematography I will focus on the cameraRead MoreThe Health Insurance Project : The Healthcare Project993 Words   |  4 Pagesconsist of a cost/benefit analysis of two sets of data. 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He tells the story of their life and times to voice his displeasure with the oppression of blacks (â€Å"Langston Hughes† 792). His work opens the public’s eye about what it is like to be black in America (â€Å"Langston Hughes† 792). InRead MoreA Formal Analysis Of Was Bright Day By Douglas Campbell1244 Words   |  5 Pages The artwork I chose to write my formal analysis on was Bright Day by Douglas Campbell. Completed in 2005, this piece was created with acrylics and is 35†x55† 1/4†. This information can be found next to the painting. The location of this piece of art is on the third floor of the Steven s Senator on the George Fox University campus. Bright Day is a painting of trees, grass, leaves and the sky. If Campbell created this piece here in Newberg, or in the surrounding aria, there would be a direct correlation

Collective Bargaining, Reviewing The Process And The...

Collective Bargaining, Reviewing the Process and the Issues that Commonly Present Themselves Lucila Munoz* I. Introduction Throughout the years organizations and unions have struggled for rights and benefits for workers. All the while the managers, supervisors and directors have counteracted such behaviors, favoring the companies, to protect them from going out of business. Through collective bargaining both parties have labored to find common ground. Collective bargaining as defined by the Cornell Law School is as follows; Collective bargaining consists of negotiations between an employer and a group of employees so as to determine the conditions of employment. The result of collective bargaining procedures is a collective agreement.†¦show more content†¦The expectations that are said to result should be that both side are to make compromises in order to reach a mutually beneficial agreement. The mutual beneficial agreements are aimed to regulate working conditions. The employees are more than likely to be represented by the union to which the employees belong to. There are many pros and cons to this type of bargaining. As much as most would like for things to run smoothly and quickly, in reality the issues of collective bargaining rarely do. Collective bargaining process is long and arduous because of the length of time involved in preparing the proposals and counter proposals and the long hours spent during negotiations. The collective bargaining process is also intricate because of the changing stratagems and tactics used by both parties in the pre-negotiation and actual negotiation stages. Other issues that influence the difficulty of the process include the structure of both panels of negotiators which may include lawyers and the opposite approaches and goals of the panel members. Collective bargaining is a long, complex, and emotional-rational process, the outcome of which depends on the balance of power between the union and management and their bargaining stances (Ballot, 1992). It is defined by Byars and Rue (1991) as a process that involves the negotiation, drafting, administration, and

Domestic And Foreign Policies Essay Research Paper free essay sample

Domestic And Foreign Policies Essay, Research Paper Domestic and Foreign Policies Throughout our history, many policies have been made to cover with domestic or foreign issues or struggles. One illustration of domestic policies were the reforms FDR created called the New Deal. An illustration of a foreign policy was that of containment used after WW2. In the 1930 # 8217 ; s our state and many others around the universe went through a fiscal depression. The Depression was largely attributed to the stock market clang in 1929. President Hoover who served before FDR tried legion things to seek and assist remedy the depression. But by the clip FDR was elected in, the depression was still really much nowadays. FDR was unfastened to many different thoughts to seek and repair the economic system. The authorities plans he initiated were portion of his domestic policy called the New Deal. President Roosevelt wasted no clip one time he got into office. Within the first One- Hundred yearss of his first term he made more of import alterations than old presidents had made in the whole 1920 # 8217 ; s. The president clearly showed the state that he would seek and repair the jobs with all he could perchance do.Some people called FDR # 8217 ; s, New Deal, Quinones 2 alphabet soup, because the reforms were new authorities bureaus with acronym abbreviations. One belief of President Roosevelt was that the authorities should assist the needy straight. One new authorities bureau implemented in 1933, that demonstrated this belief was the Public Works Administration or the PWA. The PWA put people to work by holding Bridgess, main roads, dikes, and other public undertakings built. One really of import alteration that FDR made was set uping the Federal Deposit Insurance Corporation. The FDIC provided insurance on a bank depositors money through the assistance of federal financess. This manner the federal authorities would reconstruct a lost history for up to 100,000 dollars. FDR was doubtless one of the best leaders our state has seen, but it wasn # 8217 ; T so easy for him. Two of the plans Roosevelt instituted were declared unconstitutional by the Supreme Court. The National Recovery Administration enabled codifications that called for, or encouraged concerns to hold upon just monetary values. One concern complained that these codifications were excessively much like Torahs. Therefore, the NRA gave legislative power to the president that he shouldn # 8217 ; Ts have had. The supreme tribunal declared the disposal unconstitutional. A similar instance was brought to the supreme tribunal. It said that the codifications that went along with the Agricultural Adjustment Act that had required a revenue enhancement were besides unconstitutional. In response to the supreme tribunal opinions FDR tried to raise the figure Quinones 3 of Judgess that sit in the supreme tribunal from 9 to 15. He wanted to name justnesss that shared the same positions as his on. The Congress didn # 8217 ; t O.K. of the program. Directly following universe war two the United States and the Soviet Union emerged as the two ace powers of the universe. Although the two states were Alliess during the war, after the war they were common enemies. The U.S. strongly apposed the political progresss the Soviet Union was doing. Directly after World War 2, The Soviet Union was rapidly back uping communist revolutions within the states of Eastern Europe. Finally, they even gained control of most of these states. The U.S. saw the Soviet Union and communism as a menace to free life. Our authorities rapidly developed a policy of containment toward the spread of Communism throughout the universe. By the United States practising the policy of containment, it engaged itself into what is known as the cold war. The cold war didn # 8217 ; t contain existent combat between the two states. It was the practicing of their foreign policies towards each other in order to prevent or addition universe power. Directly following WW2, President Truman instituted the Truman Doctrine. This philosophy said that the United States would back up those states that were in danger of be taken over by Soviet influence. Using the Truman Doctrine and Marshall Plan the U.S. sent one million millions of dollars in assistance to European states to forestall the Quinones 4 rise of communist parties. The United States besides tried to deter the Soviet Union from distributing communism by fall ining the North Atlantic Treaty Organization or NATO. NATO was an confederation between 12 states with the United States as the key participant. The two states began to vie against each other in many assorted ways. In response to NATO, the Soviet Union created the Warsaw Pact, which was an confederation between the Soviet Union and the Soviet orbiters of Eastern Europe. The Soviet Union beat the U.S. to infinite which motivated the U.S. to turn out the U.S. infinite plan was far more superior to the Soviet.All these Acts of the Apostless of our authorities were apart of our policy of containment towards the Soviet Union and their influence by non wining any power to them. In the 1950 # 8217 ; s and 1960 # 8217 ; s the United States raised their attempts in their containment policy. They didn # 8217 ; t want to see Soviet and communist influence move across Asia. In the 50 # 8217 ; s the U.S. began a war with the Soviet supported North Korea in an attempt to incorporate communist influence over South Korea. The U.S. and other states that were members of the United Nations sent military personnels down to South Korea to seek and incorporate the North Koreans. The South Korean forces were largely made up of U.S. and South Korean military personnels. The U.S. was successful in their containment of Soviet influence but lost over Quinones 5 50,000 American lives. In the early 60 # 8217 ; s the United States and the Soviet Union about went to war when the United States learned that the Soviet Union was hive awaying atomic missiles on the island of Cuba. Because Cuba was so close to the U.S. it was a direct menace on U.S. security. During this event called the Cuban Missile Crisis President Kennedy sent the U.S. Navy to barricade Soviet ships with atomic arms that were coming into Cuba. The U.S. and Soviet Union were on the threshold of war but they resolved the crisis. One of the most influential actions taken in our state # 8217 ; s history in the support of containment was our states determination to step in in Vietnam. Our engagement was about an exact repetition our engagement in Korea. Under President Eisenhower we sent military forces to South Vietnam to develop them in order to support themselves from communist North Vietnam. Under The following president, President Kennedy, we were directing even more assistance to Vietnam to seek and forestall what the U.S. saw as a possible communist return over of Southeast Asia. When President Johnson took over after Kennedy was assassinated our engagement in Vietnam increased. Johnson saw that the South Vietnam authorities wasn # 8217 ; t able to get the better of the Communist on their ain. But the Gulf of Tonkin Resolution is what enabled Johnson to direct military assistance. From Johnson # 8217 ; s Quinones 6 presidential term through to President Nixon we saw engagement in Vietnam that finally ended in United States failure. We left the state of affairs unfinished with the South Vietnamese to complete without U.S. assistance. With Nixon came the beginning to the terminal of the cold war and foreign policy of containment. Nixon began to pattern a foreign policy called vitamin D? tente which was an effort to cut down tenseness between the United States and Soviet Union. These policies whether domestic or foreign are greatly influenced by our states presidents. There effectiveness reflects on the presidents ability to take, and the character and attitude of the general populace. These policies frequently have a great impact on our society.

Advertising research report Twisters Restaurant and Coca

Importance of a Market research to Twisters Restaurant Restaurant industry is very competitive. It is highly competitive because every restaurant tries its best to establish a competitive edge over its rival brands. Those restaurants that have succeeded in branding themselves appropriately had done so by employing diversified strategies to win bigger market shares. McDonald, Starbuck and King Burger are some of the most popular restaurants in the World.Advertising We will write a custom report sample on Advertising research report: Twisters Restaurant and Coca-Cola specifically for you for only $16.05 $11/page Learn More These restaurants have used strategies such as differentiation, strategic pricing as well as proper branding through appropriate advertising to promote the awareness of their brands. Advertising is considered as one of the main strategy that is very instrumental in promoting company’s products/services (Katz, 2010). In order for a ny advertisement to be highly effective, there is a need to conduct a market research before selecting the kind of advertisement to adopt. Advertising research helps to identify the advertisements that are extremely efficient in motivating clients to purchase products or services. An advertisement research is very important as it indicates the most appropriate medium to use when advertising (Lake, 2012). There are different medium that can be used to effectively brand products or a services. The choice of the medium to use mostly depends on the behavior of the targeted people. Advertisements are nowadays published mainly on magazines or a newspaper, they are also broadcasted on Television, radio or published on the internet. Thus, in order to establish the most suitable advertisement for a particular company, product or service, it is advisable for such undertaking to be preceded by an advertisement research in order for effectiveness (Honomichl, 1986). Twister’s Pizza which is a newly founded restaurant has initially undertaken a very important step of promoting itself as well as its products and services through advertisement. The restaurant had greatly benefited from the advertisement that its agency had initially launched. The restaurant had benefited from increased sales that helped the restaurant to realize high revenues. The later discontinuation of the advertisement resulted in performance of the restaurant. Therefore, the loaming decision for Twister’s advertising agency to use the same advertisement it was initially using to brand the restaurant is subject to debate. The management can opt to give its advertisement agency the go ahead to launch the same advertisement they had used there before as a result of its past record of success in motivating customers to use the restaurant’s facilities as well as to buy its products.Advertising Looking for report on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More By doing so, the management of Twisters restaurant and the advertising agency will assume that the new advertisement will be successful in bringing in more new customers into the restaurants as there before. Nevertheless, it is imperative to note that the new advertisement was meant to advertise a new restaurant that was not in existence there before. In addition, it is also important to factor in the ever changing customers likes and preferences. Although the former Twister’s advertising was very effective in bringing in new customers to the restaurant, it is apparent that those customers that visited the restaurant disappeared with the discontinuation of the advertisement. This was not in order since these customers were supposed to continue visiting the restaurant, despite the discontinuation of the advertisement as they were conversant with the quality of the services as well as the products offered by Twister Restaurant. Similarly, these custo mers were supposed to be more customers into Twister Restaurant through referrals if they were happy with its dishes and services. Therefore, that is why it is necessary for an advertisement research to be conducted to determine the nature of the advertisement the Twisters advertising agency should design and use to advertise Twisters Restaurant. There are two kinds of research that are conducted by companies in order to establish the most appropriate advertisement to undertake. Syndicate is one of the researches that is conducted by a company and is made available to other companies. Customized research is the other type of research that is conducted and is usually founded on certain criteria and is mostly conducted for a particular company and its results are private. Therefore, Twisters Restaurant requires conducting a customized research that will be tailored for the company and its results only available to appropriate stakeholders. The managements should recommend for a pre-te sting type of customized research that indicates in depth efficiency of an advertisement before it is officially launched. It is noted that the more the pre-testing is done the more it becomes easier to predict its results. The pre-testing research that will be conducted will help Twisters management as well as Twisters advertising agency note the level of attentiveness that customers show, brand linkage, motivation as well as entertainment ad communication that are most suited for the advertisement. This will be realized after the breaking down of the flow of emotions and attention and studying them separately in order to integrate them accordingly in the advertisement being developed. This will help to identify the weak points in the advertisements being developed and replace them. The tests are advisable to be applied during the storyboard phase of the ad that is being development. Introducing the tests at this early stage increases the predictive of the ad being developed.Advert ising We will write a custom report sample on Advertising research report: Twisters Restaurant and Coca-Cola specifically for you for only $16.05 $11/page Learn More At this juncture, the images generated will be selected and used as incorporated campaign print ad for greater reliability of the final advertisement produced. Moreover, the post-testing research should follow the pre-testing study. These studies can either be syndicated or customized. After conducting the pots-testing research over a long time span, it will show how the developed advertisement will promote the Twisters Restaurant products and services prior to its actual administering. This research will be very important to Twisters Restaurant as it will help to understand its brand linkage, awareness, preference, performance as well as product attitudes and usage. This research will either be conducted by telephone or internet and it indicate whether the finished advertisement will be ab le to achieve its intended objective (Young, 2005). Thus, it is imperative that the management of Twisters advertisement should request first for an advertising research to be conducted. Although this will cost the Restaurant extra costs, it will help to increase the reliability of the advertisement being used by making sure that the final advertisement developed will be very effective in motivating customers to visit Twisters Restaurant. This is because the advertisement research conducted helps the advertising agencies monitor the advertisement development in order to facilitate the effectiveness of the final advertisement. The high cotemporary changes in tastes and preferences of customers are difficult to track, but it is imperative for every single advertisement being developed to be preceded by an advertisement research in order to enhance the quality of the advertisement. It is from this line that Twisters Restaurant does not have other better option, but to recommend for an advertisement research to precede the development of the advertisement in question. Through this way, the advertisement that will be used by the Restaurant will be very effective. Importance of Coca-Cola advertisement in its branding process Coca-Cola is known as the most famous and biggest selling soft drink in the world. It was created in Atlanta, Georgia in 1886 by Dr. John S. Pemberton and patented in 1887. It was registered as a trade mark in 1893. Surprisingly, after two years later, it had proliferated to the United States of America. Nowadays, Coca-Cola has become a universal soft drink in the World where it is sold in all regions in the globally. Coca-Cola is thus regarded as the most persistent and highly loved brand in history. It is also regarded as the longest surviving brand that we have currently. The success of Coca-Cola can be attributed to its highly effective advertising and marketing strategy. Coca-Cola has ever relied on its advertisement to promote as well as t o market its brand. That is the strategy that Coca-Cola has used to remain at the top as one of the l present leading successful company.Advertising Looking for report on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Coca-Cola has been in the market for more than a century (Arandilla, 2012). Its advertisements have been very effective and thus affected the pop culture as well as the World at range. The first Coca-Cola advertisement published in a newspaper did not show a lot of creativity as well as art work. The second newspaper advertisement that was published was an improvement of the first one and it was longer and more persuasive ad than the first one. The ad promoted Coca-Cola as a refreshing, exhilarating, delicious as well as invigorating drink. During this era, there were no acts that regulated advertisements that were being used. Thus, the ad was tailored in such a manner to exaggerate about Coca-Cola. The developed claimed Coca-Cola as an intellectual beverage, temperance drink that was considered to cure headache as well as neuralgia (Krugman, 1977). The Coca-Cola ad continued to improve with time. Because of the government regulations, Coca-Cola marketing department stopped using in formation such as Coca-Cola can cure headache that was deceptive. Instead, the advertising agency came up with strategic slogans such as ‘I can buy the world a coke’ which were very instrumental in selling Coca-Cola within America as well as in the other parts of the World. In 2006, Coca-Cola came up with a very instrumental campaign ad whose theme was on encouraging people to consume Coca-Cola. The campaign provoked people to take Coca-Cola in order to feel happy and to be positive. The ad encouraged people to love everyone and view the world in full color. This message touched many people and many people embraced Coca-Cola brand as it promoted a very essential value of love to the society (Thorson Moore, 1986). The research about the proliferation of Coca-Cola Worldwide was very informative. The study has shed light on how effective appropriate use of advertisement can be in the branding process. Coca-Cola used very captivating ad that greatly moved many people. The Coca Cola advertising agency is very effective in conducting its advertising research. The research helps the agency to establish the level of attentiveness that customers show, brand linkage, motivation as well as entertainment and communication that are most suited for the advertisement. Through this method, the agency is in a position to develop ads that are very effective in persuading more people to consume Coca-Cola. This information that was gathered from this research is very reliable. The reason why the information gathered can be considered as true and valid is because of the linkage of the high extent of Coca-Cola advertisement and how it has promoted the awareness and sale of its products worldwide. Coca-Cola Company has used appropriate slogans to encourage people to consume Coca-Cola. Some of the messages that Coca-Cola advertising company has used in branding itself teaches very essential values to the society. For example, the messages about taking Coca-Cola in order to be happy, positive and to love everybody were very effective in promoting Coca-Cola. Therefore, the information gathered is very relevant to the planning advertisement as it will inform them about the importance of effective advertisement in the branding process. Both Twister’s marketing management and twisters advertising management will stop taking the advertisement process for granted and instead advocate for an advertisement research to be conducted initially in order to establish the most appropriate advertisement to adopt. Similarly, the Twisters management will learn that advertisement is very imperative in the branding process after learning how it has helped Coca-Cola in becoming the longest surviving as well as the most successful company worldwide. Therefore, in future Twister’s management will stop considering the money it uses for advertisement as a waste, but instead, it will take it as an appropriate investment. Through this process, the restaurant w ill never discontinue the advertisement process any longer, but instead it will always enhance the advertisement process. Through this way, the restaurant will augment its sales greatly and extend its operations to other regions to become among the most successful restaurants in the world. Reference List Arandilla, R. (2012). Coca-Cola Advertisement Throughout the Year. Web. Honomichl, J. J. (1986). Importance of Marketing Research. Lincolnwood, IL: NTC Business Books. Katz, H. (2010). The Media Handbook. A complete guide to advertising media  selection, planning, research, and buying. 4th ed. New York: Prentice Hall. Krugman, H. (1977). Memory Without Recall, Exposure Without Perception. Journal  of Advertising Research, 45, 3, 34-46. Lake, L. (2012). Advertising research. Retrieved from https://www.thebalancesmb.com/what-is-advertising-research-4043416 Thorson, E. and Moore, J. (1986). Integrated Communication: Synergy of  Persuasive Voices. New Jersey: Lawrence Erlbaum Asso ciates, Inc. Young, E. (2005). The Advertising Research Handbook. New York: Prentice Hall. This report on Advertising research report: Twisters Restaurant and Coca-Cola was written and submitted by user Dinah Soar to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

SAT Essay Tips 15 Ways to Improve Your Score

SAT Essay Tips 15 Ways to Improve Your Score SAT / ACT Prep Online Guides and Tips Whether you've never written an SAT Essay or didn't get the score you wanted on your last test, you can benefit from knowing more: both about the essay itself, and what really matters when the graders are reading your essay. To introduce you to what you'll have to do, we've gathered up these 15 tips to master the SAT essay. If you can reliably follow all these points, you'll be able to get at least a 6/6/6 on the SAT essay- guaranteed. The Challenge The SAT Essay is a very short assignment. You only get 50 minutes to read a 650-750 word passage, analyze the devices the author uses to structure her/his argument, and write a full-fledged essay- and it can pass in a flash if you don't have a method for attacking it. Writing an SAT essay requires a very specific approach that's unlike the essays you've been writing for English class in school. The goal of this strategy is to cram in as many as possible of the desired components in the 50 minutes you've got. In this article, we give you 15 key tips for the SAT essay. The first five tips in this article relate to what the College Board tells us about what's a good essay. The next five are truths that the College Board doesn't want you to know (or doesn’t make explicit). And the last five tips for SAT essay writing show you how to build an SAT essay, step by step. What the College Board Does Tell You: 5 Tips The College Board explains the main components of the successful SAT Essay in its scoring criteria. Here they are, condensed: #1: Give a Clear Thesis The SAT essay rubric states: "The response includes a precise central claim.† What this means is that your essay needs to make a clear argument that the reader can easily identify.All you have to do to create your "precise central claim" is to identify the main idea of the passage andlistthe methods the author uses to support it. Fortunately, the SAT provides you with the passage’s main idea, so you don’t have to go hunting for it yourself. I've bolded the claim in this (fake) sample prompt so you can see this for yourself: Write an essay in which you explain how Sam Lindsay builds an argument to persuade her audience that more works of art should feature monsters. In your essay, analyze how Lindsay uses one or more of the features listed in the box above (or features of your own choice) to strengthen the logic and persuasiveness of her argument. Be sure that your analysis focuses on the most relevant features of the passage. Your essay should not explain whether you agree with Lindsay’s claims, but rather explain how Lindsay builds an argument to persuade her audience. Now, here's an example of a thesis statement for an essay responding to this prompt: In the article â€Å"Monsters Monsters Everywhere,† Sam Lindsay uses personal anecdotes, vivid language, and appeals to emotion to persuade her audience that more works of art should feature monsters. It's fine to copy the exact words describing the author’s central claim from the prompt into your thesis statement- in fact, this guarantees that the graders will see that your thesis is there and on-topic. #2: Include Both an Introduction and a Conclusion The SAT essay rubric states: "The response includes a skillful introduction and conclusion.† Including an introduction paragraph in your essay is absolutely essential to getting a Writing score above a 4 (out of 8). The introduction paragraph introduces the reader to what you’ll be talking about and allows you to set up the structure for the rest of the essay. Plus, an introduction can be a pretty good indicator of the quality for the rest of the essay- a poorly constructed introduction is often a warning that the essay that follows will be equally discombobulated. It's best to have both an introduction and a conclusion, but if you’re running short on time and can only have one, definitely pick the introduction. The main reason for this is that a good introduction includes your thesis statement. For the SAT essay, your thesis (or your "precise central claim") should be a statement about what devices the author uses to build her/his argument. Introductions can be tricky to write, because whatever you write in that paragraph can then make you feel like you’re locked into writing just about that. If you’re struggling with the introduction paragraph, leave yourself 10 blank lines at the beginning of the essay and jump into writing your body paragraphs. Just make sure you remember to go back and write in your introduction before time’s up! #3: Use Effective Language and Word Choice There are a couple of parts of the Writing score section on the SAT essay rubric that pertain directly to style. The SAT essay rubric states this about a perfect-Writing-score essay: "The response is cohesive and demonstrates a highly effective use and command of language." For most of us, "command of language" is an area that takes a long time to develop, so unless your language skills are really rough or you're prepping at least a year ahead of time (or both), you'll probably get more out of focusing on the other components of the essay. The SAT essay rubric also states: â€Å"The response has a wide variety in sentence structures. The response demonstrates a consistent use of precise word choice. The response maintains a formal style and objective tone.† This basically boils down to: don't be repetitive and don't make grammar mistakes. In addition, you should avoid using first person statements like "I" or "My" in the essay, along with any other informality. You're writing the equivalent of a school paper, not an opinion piece. Bad (Too informal): â€Å"I think that Sam’s super persuasive in this article causeshe’s just so passionate. It made me feel kinda bad that I don’t really monster it up in my everyday life.† Good (Formal): â€Å"Lindsay’s passionate defense of how drawing monsters 'allows us to laugh at our personal foibles' causes her audience to put themselves in her shoes and empathize with her position.† Finally, try to use different words to describe the same idea- don't use "shows" 15 times. Take the chance to show off your vocabulary (if, and only if, the vocabulary is appropriate and makes sense). This component is the biggest reason why revising your SAT Essay is essential- it's fast and easy to change repeated words to other ones after you're finished, but it can slow you down during writing to worry about your word choice. If you're aiming for a top score, using advanced vocabulary appropriately is vital. #4: Only Use Information From the Passage All the relevant information is in the passage, so avoid getting drawn into the topic and using your outside knowledge- you want to be sure to show that you’ve read the passage. In real life, there are many ways to support a thesis, depending on the topic. But on the SAT, there's one kind of correct support: specific details drawn from the passage you’re asked to analyze. We'll show you more below. #5: Focus Your Essay on Relevant Details You don’t have to mention every single detail that makes the argument effective. In fact, your essay will be more coherent and more likely to score higher in Analysis if you focus your discussion on just a few points. It's more important to show that you're able to pick out the most important parts of the argument and explain their function that it is to be able to identify every single persuasive device the author used. Think about it as if you were asked to write a 50-minute essay describing the human face and what each part does. A clear essay would just focus on major features- eyes, nose, and mouth. A less effective essay might also try to discuss cheekbones, eyebrows, eyelashes, skin pores, chin clefts, and dimples as well. While all of these things are part of the face, it would be hard to get into detail about each of the parts in just 50 minutes. "The New Dance Craze."  ©2015-2016 by Samantha Lindsay. Used with permission. And this is the eye, and this is the other eye, and this is the...other eye...and the other eye...and the other...wait...what's going on here? What the College Board Doesn’t Tell You: 5 Secrets Even though the SAT essay has clearly stated, publicly-available guidelines, there are a few secrets to writing the essay that most students don't know and that can give you a major advantage on the test. #1: Read the Prompt Before the Passage Why? Because the prompt includes the description of the author’s claim. Knowing what the author’s claim is going into the article can help keep you focused on the argument, rather than getting caught up in reading the passage (especially if the topic is one you're interested in). #2: Your Facts Must Be Accurate†¦But Your Interpretation Doesn’t Have to Be A big part of the Analysis score for the SAT essay is not just identifying the devices the author uses to build her argument, but explaining the effect that the use of these devices has on the reader. You don’t have to be completely, 100% accurate about the effect the passage has on the reader, because there is no one right answer. As long as you are convincing in your explanation and cite specific examples, you’ll be good. Here's an example of an interpretation about what effect a persuasive device has on the reader (backed by evidence from the passage): Lindsay appeals to the emotions of her readers by describing the forlorn, many-eyed creatures that stare reproachfully at her from old school notebook margins. The sympathy the readers feel for these forgotten doodles is expertly transferred to Lindsay herself when she draws the connection between the drawn monsters and her own life: â€Å"Often, I feel like one of these monsters- hidden away in my studio, brushes yearning to create what no one else cares to see.† Now, you don't necessarily know for sure if "sympathy for the doodles" is what the author was going for in her passage. The SAT essay graders probably don't know either (unless one of them wrote the passage). But as long as you can make a solid case for your interpretation, using facts and quotes from the passage to back it up, you'll be good. #3: You Should Write More Than One Page This has always been true for the SAT essay, but for the first time ever, the College Board actually came out in The Official SAT Study Guide and explicitly said that length really does matter. Here's the description of a one-paragraph, 120-word-long student response that received a Writing score of 2/8 (bolding mine). â€Å"Due to the brief nature of the response, there is not enough evidence of writing ability to merit a score higher than 1. Overall, this response demonstrates inadequate writing.† (source: The Official SAT Study Guide, p. 176) You’ll have one page for (ungraded) scrap paper that you can use to plan out your essay, and four pages of writing paper for the essay- plan on writing at least two pages for your essay. #4: Be Objective When Reading the Passage Being able to stay detached while reading the passage you'll be writing the essay about can be tricky. This task might be especially difficult for students who were used to the old SAT essay (which pretty much made it mandatory for you to choose one side or the other). You’ll have to practice reading persuasive essays and gaining objectivity (so that you are able to write about how the argument is constructed, not whether it’s good or bad). A good way to practice this is to read news articles on topics you care deeply about by people who hold the opposite view that you do. For instance, as a composer and violist/violinist, I might read articles about how children should not be encouraged to play musical instruments, since it holds no practical value later on in life (a view I disagree with vehemently). I would then work on my objectivity by jotting down the central ideas, most important details, and how these details relate to the central ideas of the article. Being able to understand the central ideas in the passage and details without being sidetracked by rage (or other emotions) is key to writing an effective SAT essay. "Always Wear a Helmet."  ©2015-2016 by Samantha Lindsay. Used with permission. Don't let the monster of rage distract you from your purpose. #5: Memorize and Identify Specific Persuasive Techniques Once you’re able to read articles objectively (as discussed in point #4 above), the next step is to be able to break down the essay passage's argument. To do this successfully, you'll need to be aware of some of the techniques that are frequently used to build arguments. The SAT essay prompt does mention a few of these techniques (bolding mine): As you read the passage below, consider how Lindsay uses evidence, such as facts or examples, to support claims. reasoning to develop ideas and to connect claims and evidence. stylistic or persuasive elements, such as word choice or appeals to emotion, to add power to the ideas expressed. It’s certainly possible to wing it and go into the test without knowing specific names of particular persuasive devices and just organically build up your essay from features you notice in the article. However, it's way easier to go into the essay knowing certain techniques that you can then scan the passage for. For instance, after noting the central ideas and important details in the article about how more works of art should feature monsters, I would then work on analyzing the way the author built her argument. Does she use statistics in the article? Personal anecdotes? Appeal to emotion? I discuss the top persuasive devices you should know in more detail in the article "6 SAT Essay Examples to Answer Every Prompt". How to Get All the Necessary Components in 50 Minutes: 5 Step-By-Step Strategies When you write an SAT essay, you only have 50 minutes to read, analyze, and write an essay, which means that you need a game plan going in. Here's a short step-by-step guide on how to write an effective SAT essay. #1: Answer the Prompt Don’t just summarize the passage in your essay, or identify persuasive devices used by the author- instead, be sure to actually analyze the way the author of the passage builds her argument. AsThe Official SAT Study Guide states, "[Y]our discussion should focus on what the author does, why he or she does it, and what effect this is likely to have on readers." College Board makes a point of specifying this very point in its grading rubric as well- an essay that scores a 2 (out of 4) or below in Analysis "merely asserts, rather than explains [the persuasive devices'] importance." If you want to get at least a 3/4 (or a 6/8) in Analysis, you need to heed this warning and stay on task. #2: Support Your Points With Concrete Evidence From the Passage The best way to get a high Reading score for your essay is to quote from the passage appropriately to support your points. This shows not only that you’ve read the passage (without your having to summarize the passage at all), but also that you understand what the author is saying and the way the author constructed her argument. As an alternative to using direct quotations from the passage, it’s also okay to paraphrase some of what you discuss. If you are explaining the author's argument in your own words, however, you need to be extra careful to make sure that the facts you're stating are accurate- in contrast to scoring on the old SAT essay, scoring on the new SAT essay takes into account factual inaccuracies and penalizes you for them. #3: Keep Your Essay Organized The SAT essay rubric states: â€Å"The response demonstrates a deliberate and highly effective progression of ideas both within paragraphs and throughout the essay.† The main point to take away from this is that you should follow the standard structure for an SAT essay (introduction-body-body-conclusion). Using a basic four- to five-paragraph essay structure will both keep you organized and make it easier for the essay graders to follow your reasoning- a win-win situation! Furthermore, you should connect each paragraph to each other through effective transitions. We'll give you ways to improve your performance in this area in the articles linked at the end of this article. #4: Make Time to Read, Analyze, Plan, Write, and Revise Make sure you allocate appropriate amounts of time for each of the steps you’ll need to take to write the essay- 50 minutes may seem like a long time, but it goes by awfully quick with all the things you need to do. Reading the passage, analyzing the argument, planning your essay, writing your essay, and revising are all important components for writing an 8/8/8 essay. For a breakdown of how much time to spend on each of these steps, be sure to check out our article on how to write an SAT essay, step-by-step. "Watch Yourself."  ©2015-2016 by Samantha Lindsay. Used with permission. #5: Practice The more you practice analysis and writing, the better you’ll get at the task of writing an SAT essay (as you work up to it a little at a time). It's especially important to practice the analysis and writing components of the essay if you are a slow reader (since reading speed can be difficult to change). Being able to analyze and write quickly can help balance out the extra time you take to read and comprehend the material. Plus, the time you put into working on analysis and writing will yield greater rewards than time spent trying to increase your reading speed. But don't forget: while it’s okay to break up the practice at first, you also really do need to get practice buckling down and doing the whole task in one sitting. What’s Next? This is just the beginning of improving your SAT essay score. Next, you actually need to put this into practice with a real SAT essay. Looking to get even deeper into the essay prompt? Read our complete list of SAT essay prompts and our detailed explanation of the SAT essay prompt. Hone your SAT essay writing skills with our articles about how to write a high-scoring essay, step by step and how to get a 8/8/8 on the SAT essay. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep classes. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our classes are entirely online, and they're taught by SAT experts. If you liked this article, you'll love our classes. Along with expert-led classes, you'll get personalized homework with thousands of practice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step, custom program to follow so you'll never be confused about what to study next. Try it risk-free today: